Welcome to my portfolio.

Thanks for taking time to review some of my work. Here you’ll find a selection of projects that showcase my capabilities as an Experience Strategist and Researcher

Overview:
As part of an innovative effort to rethink last-mile delivery, I led experience strategy and research for an autonomous vehicle (AV) delivery pilot. This initiative explored how self-driving technology could streamline the delivery of goods such as groceries, food, and packages, while ensuring a seamless customer experience. Through extensive research, journey mapping, and pilot execution, I helped define the user experience, identify friction points, and shape product and service requirements in collaboration with industrial design and engineering teams.

Impact Areas:

  • Customer Insights & Behavior Mapping – Identified key user needs, expectations, and concerns around AV delivery.

  • Experience & Service Design – Defined key touchpoints for a frictionless delivery process, balancing human and automated interactions.

  • Pilot Execution & Iteration – Led research efforts to test and refine the service in a real-world setting.

  • Business Strategy Alignment – Provided insights to shape long-term adoption strategies for autonomous delivery services.

Overview:
I played a pivotal role in the development of a first-to-market refillable toner tank printer, ensuring that user needs drove the design from concept to execution. Conducting research in key markets like China and India, I worked closely with small business customers to understand their pain points and inform product innovation. My collaboration with industrial designers shaped the refillable toner device and overall printer experience, ensuring usability, efficiency, and desirability. Through iterative testing and validation research, I helped refine the design to meet real-world user expectations.

Impact Areas:

  • User-Centered Innovation – Grounded product design in deep research to ensure it solved real user problems.

  • Global Research Leadership – Conducted research in international markets, capturing diverse customer needs.

  • Usability Testing & Iterative Design – Provided insights that shaped multiple design iterations.

  • Market Readiness & Validation – Ensured the product was not only innovative but also viable and desirable for launch.

Overview:
In response to shifting behaviors in the wake of the pandemic, I led research to redefine customer segments for consumer and small business print users. Collaborating with an external research vendor, I helped design a global study that captured evolving needs, preferences, and purchase drivers. By working closely with stakeholders, I ensured that segmentation insights directly informed business strategy, product positioning, and marketing approaches. This work resulted in an updated persona framework that shaped the future of print product development.

Impact Areas:

  • Strategic Customer Segmentation – Delivered an updated framework that reshaped how the business approached key customer groups.

  • Cross-Functional Collaboration – Ensured alignment between leadership, product, and marketing teams.

  • Global Research Execution – Captured post-pandemic shifts in consumer and business printing behavior across multiple markets.

  • Actionable Personas & Business Impact – Translated complex research findings into clear, usable personas that guided product and marketing strategies.