Professional Experience

Experience Strategist & Researcher

Ford Motor Company Sept. 2021-Present

As an Experience Strategist at Ford Motor Company, I led projects in the Autonomous Vehicles space, designing services that leverage autonomous technology for goods transport. I also contributed to the next-generation F150 and developed luxury experiences for the Lincoln brand.

I collaborated cross-functionally to align products with both business goals and user needs. This role sharpened my ability to define problems, create strategic roadmaps, and ensure user-centered design. By fostering empathy and using storytelling, I brought design solutions to life, driving impactful outcomes.

Experience Designer & Researcher

HP, Inc., June 2018-Sept. 2021

As a UX Designer and Researcher at HP, I led research efforts to improve both hardware and software products, including the HP Neverstop Laser and Smart Tank printers, as well as the HP Smart App and web portal. I translated insights into strategic design recommendations that shaped key product decisions.

This role strengthened my expertise in user-centered design and the product development process. I collaborated cross-functionally, defined research plans, conducted studies, and presented findings to leadership—gaining autonomy and confidence in driving research-driven innovation.

Internships

Experience Research Intern

HP, Inc. June-Sept. 2017

Experience Research Intern

Exponent Nov. 2016-May 2017

As a UX Research Intern at HP, Inc., I worked on an interdisciplinary team of interns to create a new product for HP from concept creation through execution. I conducted user interviews, usability tests, and surveys to gather insights that informed product design decisions.

As a UX Research Intern at Exponent, I moderated user research sessions to help improve facial recognition technology.

Education

Master's Degree in Human Systems Engineering

2016-2018

Bachelor's Degree in Psychology

2012-2016

My Master's Degree in Human Systems Engineering provided me with a strong foundation in user-centered design and research methods. I also had the opportunity to work on several projects that involved designing and evaluating interactive systems.

My Bachelor's Degree in Psychology gave me the tools to create empathy and understanding for users and fostered my curiosity about why people behave the way they do. I utilize my knowledge of psychology and sociology every day when I investigate what makes an experience great, and design products and services for customers.

Skills & Expertise

Research & Analysis

  • Qualitative & quantitative research

  • Usability testing (remote & in-person)

  • Surveys & interviews

  • Ethnographic research

  • Competitive analysis

  • Data synthesis & insight generation

Strategy & Design Thinking

  • Problem definition & framing

  • Research-informed design strategy

  • User journey mapping

  • Service design

  • Storytelling & data visualization

Collaboration & Communication

  • Cross-functional teamwork (design, product, engineering)

  • Stakeholder engagement & workshop facilitation

  • Presenting research findings to leadership

  • Aligning user needs with business goals

Tools & Technologies

  • User research tools (UserTesting, dscout, Optimal Workshop, etc.)

  • Survey platforms (Qualtrics, Google Forms, Typeform)

  • Data analysis (Excel, Google Sheets, Tableau)

  • Design tools (Figma, Miro, Adobe XD